Shopware development
Shopware agency
Shopware performance optimization
Create a Shopware Store
Your Shopware agency in Bamberg! From strategy and planning to development and launch, we provide everything you need from a single source.
Award-winning and trusted by thousands of businesses, Shopware is a leading eCommerce platform for professional online stores.
Our Services
- Shopware Consulting
- Shopware Design
- Shopware Development
- Shopware Migration
- Shopware Support
Shopware-Consulting
Shopware offers a wide range of possibilities for your eCommerce business. We help you choose the edition that best fits your requirements and advise you on features, plugins, and integrations. Together, we develop a comprehensive strategy, including store design, content strategy, and transparent project planning.
Shopware-Design
As a certified Shopware partner agency, we combine powerful software architecture with creative store design. Our UX/UI experts ensure that your online store is intuitive to use, delivers an excellent user experience, and works seamlessly across all devices.
Shopware-Development
Our experienced developers have many years of expertise in eCommerce and build your online store according to your specific requirements. Whether you need store configuration, system integrations, plugin installation, or custom development, we deliver high-performance Shopware solutions tailored to your business.
Shopware-Migration
Is your current eCommerce platform no longer meeting today's requirements? Improve your store's performance, security, and scalability with a smooth migration to Shopware. We support you throughout the entire process—from planning and data migration to upgrading to Shopware 6 and connecting your existing systems—ensuring minimal downtime and maximum reliability.
Shopware-Support
Our partnership doesn't end with your store launch. We provide ongoing Shopware support to keep your online store secure, up to date, and performing at its best. From regular updates and maintenance to technical assistance and performance optimization, we help you focus on what matters most: growing your business.
Have a Shopware Store Built – Your Benefits with Us
Interdisciplinary Expertise
Our PRinguin experts are experienced in developing Shopware stores for a wide range of industries and bring many years of expertise to every project.
Reliability
As a digital agency, we stay at the forefront of technology to provide sustainable support for our clients. For your Shopware store, this means maximum performance, flexibility, and future-proof solutions.
Professionalism
Our team has certified expertise in eCommerce and online store development. We tailor every implementation to your individual requirements and your business goals.
Data Management and Content Creation
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Need short-term support with maintaining your Shopware store data or implementing your content strategy?
Our Content Design team supports you with content production tailored to your target audience as well as content implementation in areas such as:
- SEO product descriptions and category texts
- Product setup, variants, and product data management
- Creation of content pages including text and graphics
- Support for promotional campaigns
What is Shopware?
Shopware is a German eCommerce software platform that has been successfully established for over 20 years. It enables businesses to create, manage, and customize professional online stores.
From small online shops to international eCommerce solutions, Shopware provides a modern and flexible software architecture designed to support your business growth.
What Shopware Delivers
Custom Online Stores – B2B and B2C
With more than 18,000 customers, Shopware offers a wide range of applications—from free entry-level solutions to highly scalable enterprise eCommerce platforms for major brands.
As an open-source platform, Shopware can be flexibly adapted to meet your company's specific requirements and is suitable for businesses of all sizes, both in B2B and B2C environments.
Benefits of Shopware for Your Business
Interfaces
Shopware provides numerous integrations with payment and shipping providers as well as marketplaces.
In addition, Shopware includes an integrated CMS, connections to platforms such as eBay and Amazon, and powerful multi-store capabilities.
Professionalism
Thanks to its widespread use and proven technology, Shopware offers a high level of reliability and professionalism you can trust.
The software is also open source and has been developed together with online retailers to meet real-world business requirements.
Flexibility
Shopware can be tailored to your products, individual business needs, and the diverse purchasing behavior of different customer groups.
This makes Shopware a highly flexible all-in-one eCommerce solution that can be adapted to a wide range of business models.
Responsiveness
Shopware delivers excellent performance and quality across a wide range of devices.
Whether on smartphones, tablets, or desktop computers, Shopware ensures a consistently outstanding user experience and helps increase conversion rates.
Versatility
With Shopware, content can be managed efficiently and distributed across multiple sales channels.
Integrated SEO features also support the optimal visibility and performance of your products.
Usability
Shopware enables seamless integration of content and commerce while providing clear interfaces and intuitive navigation.
This supports a faster time-to-market and helps reduce overall project costs.
Shopware Stores – Creating Personalized Experiences
Customers expect tailored offers and personalized communication. Achieving this requires accurate data collection, targeted data analysis, valuable insights into different customer groups, and consistent customer data management.
With Shopware, you can create personalized shopping experiences efficiently and scale them according to your business needs.
Benefit from:
- Flexible returns management
- Fast checkout processes
- Powerful integration management
Migration from Shopware 5 to Shopware 6
Shopware 6 has evolved into an API-first eCommerce platform based on Symfony, Twig, and Vue.js.
If you need support with migrating from Shopware 5 to Shopware 6 or would like to evaluate whether such a transition makes sense for your business, we would be happy to hear from you.
Together Towards a High-Performance Shopware Store
Do you have a challenge with building your store? We will work with you to find the right solution.
Simply tell us where your'e currently stopped, and we will help you achieve your individual business goals. Our experienced and certified PRinguin experts support you with planning, implementation, and quality assurance of your processes.
From analyzing your requirements and installing and configuring your system to onboarding and supporting your individual Shopware solution, we are by your side every step of the way.
Your Project Journey at a Glance
1. Concept & Design
As a Shopware digital agency, we help you create the concept for your individual Shopware store.
We focus on your company-specific structures and user requirements. Creativity and usability are at the heart of our approach, alongside a detailed analysis of your existing store and the development of a targeted strategy.
We also manage the complete design process, taking into account your corporate identity, optimal usability and user experience, as well as targeted interface design tailored to your audience.
Our services in this area:
Persona and Target Audience Analysis | Strategy Development | System Architecture Analysis | Corporate Design | UX Design | UI Design | Wireframing and Prototyping | Usability Testing
2. Custom Programming
Our certified PRinguin experts implement your personalized Shopware solution according to your specifications and in close collaboration with all stakeholders involved.
This includes implementation as well as the development of interfaces to ERP, CRM, and PIM systems, customized to your specific requirements.
We also offer integration with external systems such as inventory management or invoicing software.
Our services in this area:
Backend Development | Plugin Development | Frontend Development | Templating & Theming | Mobile Optimization (Responsiveness)
3. Project Management
Our agency supports you throughout the entire project.
We place great value on a professional and transparent project process, with direct communication available at all times.
As a client, you gain full visibility into your Shopware project status at every stage and are actively involved in all project phases. Our goal is to deliver a successful online shop that meets your exact requirements.
Our services in this area:
Project Management | Quality Assurance | Communication & Support
4. Launch & Support
Our PRinguin digital agency supports you during and after the (re)launch of your Shopware store, providing expert guidance and comprehensive support.
If desired, we help you operate and optimize your online shop through services such as Google Ads, Social Media Marketing, Conversion Optimization, Content Marketing, and more.
You receive all services from a single point of contact, with dedicated partners available to support you with questions, updates, and ongoing optimization.
Our services in this area:
Ongoing Support & Maintenance | SEO | SEA and Google Shopping Ads | Conversion Optimization | Social Media Management | Performance Optimization | PR & Advertising | Content Creation
Shopware Business Partner
As a specialized Shopware agency, we support our clients individually on their digital eCommerce journey.
We help you manage customer data securely and efficiently, create personalized offers, and optimize your products and purchasing processes.
Start your Shopware online store journey today.
Selection of industry-specific use cases with Shopware
Gastronomy
Discover how Shopware can be used to create customized solutions for the food and beverage industry.
Few industries face as many media-driven questions as the food sector. Demands for transparency regarding sustainability, quality, and supply chain management set the tone and regularly present the industry with diverse challenges.
An online shop provides the necessary scope to reach new customer segments, present products nationwide, and test innovative product ideas.
Shopware enables optimal shopping experiences through customizable brand worlds and experiences.
For example, you can:
- Create group or bundle discounts, fixed-price discounts, or discount codes
- Manage different target audiences across specific sales channels
- Provide detailed product descriptions
- Tell individual stories connected to your product range
Since delivery is a critical factor in the food industry, Shopware offers high flexibility in interface management. This makes business processes and workflows not only more efficient for your customers, but also more transparent and effective for your operations.
Fashion & Accessories
Discover how Shopware can be used to create customized solutions for the fashion industry.
Do you want to offer your customers emotional shopping experiences? Do you have a unique and exceptional product you'd like to establish nationwide? Or is building a strong community with your customer base a priority?
With Shopware, you can actively pursue each of these goals—whether in luxury fashion or second-hand retail.
For example, you can:
- Implement a blog with comment functionality
- Utilize multiple pricing and checkout configurations
- Integrate various payment options
- Present product worlds with compelling imagery
With Shopware, you can align every customer touchpoint to the needs of your personas. This creates a seamless connection between commerce and communication, and establishes the foundation for authentic emotional storytelling.
Craft industry
Discover how Shopware can be used to create customized solutions for the craft industry.
Since tiles, wallpapers, flooring, and similar materials cannot be physically experienced online and product testing regarding appearance and comfort must be done remotely, digitalization long had limited impact on the craft industry. However, customer expectations have fundamentally changed. More and more purchases are now made online.
With Shopware, you have the opportunity to present your products attractively and offer your customers an optimal shopping experience.
For example, connect your Shopware solution with a product configurator. This allows your customers to experiment with the shape, color, and positioning of your products.
Or explore Augmented Reality applications, where virtual objects such as floors, chairs, or shelving can be integrated into the customer's actual environment.
Another growing trend is Click & Collect—customers purchase products online and pick up their order directly at your physical store. Shopware supports this trend and enables integration of this functionality via plugin.
Using Shopware for B2B
With its advanced API-first technology and extensive range of features, Shopware provides powerful opportunities for creating a high-performing B2B platform.
It enables the transparent mapping of complex sales processes, including discounts, payment terms, and sales channels, while also supporting the integration and implementation of essential third-party systems.
Even the often complex pricing structures in B2B commerce can be efficiently managed through flexible discount models, volume-based pricing, and customer-specific pricing agreements.
Additional B2B Features of Shopware:
- Rights and role management
- Individual product catalogs
- Customer-specific pricing
- Automated workflows
- Request for quotation (RFQ) functionality
- Digital sales rooms
- Multilingual support
- Seamless integration of existing ERP, CRM, PIM, or BI systems
- And much more
FAQs
Shopware is ideal for retailers, brands, and manufacturers who want to sell their products online. The platform is highly scalable and supports businesses ranging from small local stores to large international companies.
Shopware is designed to be user-friendly, allowing users without extensive technical knowledge to work with the system. However, basic knowledge of eCommerce and website management is helpful to make the most of all available features.
Yes, Shopware places a strong focus on security. The system is regularly updated to close security vulnerabilities and provides various security features, including SSL support and comprehensive user permission management.
Yes, Shopware provides extensive support options, including a community platform, documentation, helpdesk services, and professional support options for licensed editions.
Yes, Shopware can be integrated with various CMS solutions. Plugins and APIs enable connections with systems such as WordPress, Drupal, Pimcore, and TYPO3.
Yes, Shopware supports multilingual online stores. This allows businesses to operate and manage stores in different languages and serve international markets.
Shopware offers both a free Community Edition and licensed editions with additional features and professional support. A license is required for commercial use of certain advanced features and services.
In its standard configuration, Shopware does not impose a fixed limit on the number of products or product numbers. However, performance depends on factors such as server configuration and database performance.
roducts can be managed through the Shopware administration area. Users can add and edit products, assign categories, define prices, manage variants, and configure many additional settings.
Yes, Shopware is highly customizable through a wide range of plugins, themes, and individual development options. Developers can extend the system with custom plugins and modifications to meet specific business requirements.
Shopware provides various SEO features, including SEO-friendly URLs, meta tags, rich snippets, and automatically generated sitemaps. These features help improve search engine visibility and product discoverability.
Shopware provides integrated analytics tools that offer insights into sales figures, customer behavior, and other important metrics. In addition, external tools such as Google Analytics can be easily integrated for more detailed analysis.