How does social media marketing works?
In social media marketing, elements of advertising, public relations, distribution and sales come together, providing a company with a wide range of opportunities. The different social media channels (e.g. Facebook, Instagram, YouTube or LinkedIn) differ not only in their application possibilities, but also in the possible target audience to be reached, e.g. age, sex, education, etc. Therefore, a target-group-specific analysis should always be carried out before actively starting and choosing relevant platforms.