How does media design work?
Depending on the focus, the basis of a functioning media design is a sound knowledge of media techniques as well as media practices. On the one hand, this includes basics in electronic image processing, general optics, programming and information technology. On the other hand, there is also deep knowledge of aesthetics, layout and design. This includes typography, layout and colouring as well as corporate design, printing or web design. The creative process usually is project-related and ends with the finished media product.