How is an online shop created?
Basically, there are three options to create an online shop. First, you use a rented online store (e.g. Strata, Jimdo etc.). Second, one relies on a self-hosted open source solution (e.g. Shopware) or thirdly, one invests in an in-house development (e.g. via Pimcore). Which solution is the most effective here, depends strongly on the respective conditions of a company. For this, it makes sense to clarify the individual requirements in advance and to compare them with the necessary features. In addition, for the choice of a suitable shop system, both the own target group and the right merchandise management should be considered. Especially the latter is often neglected at the beginning of an online shop creation, because accounting and CRM are still manageable at the beginning.